A practical social selling program for modern sales teams

Sessions 1–3: Build the foundation

The first three sessions focus on my social selling playbook and the behaviors that make relationship-driven selling work.

Your team will learn how to:

• Stand out with clarity and credibility
• Build and attract the right target audience
• Stay visible without being pushy or performative
• Warm relationships before asking for meetings

These sessions create a shared language and approach across the team so everyone is aligned and confident in how they show up.

Sessions 4–6: Apply it to real targets

The second half of the engagement is where everything gets put into practice.

Each rep identifies three qualified target accounts or buyers. Over the next three sessions, we focus on:

• Opening doors with those specific targets
• Applying social selling tactics in real time
• Moving conversations toward meetings, naturally

This work happens in a group setting, allowing reps to:

• Learn from each other’s outreach and conversations
• Collaborate on messaging and follow-ups
• See what’s working across different accounts and roles

The result is not just booked meetings, but stronger selling instincts and repeatable habits.

What teams walk away with

• A shared, relationship-first social selling framework

• Clear workflows reps can repeat beyond the program

• Warmer conversations with qualified buyers

• Increased confidence in using LinkedIn as part of the sales process

• A more human, sustainable way to prospect and build pipeline

This engagement is ideal for teams who want to move away from high-volume cold outreach and toward thoughtful relationship building that compounds over time.